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1. Pigmentation: highly pigmented for an intense, long-lasting color payoff.
2. Smooth Application: The formula should glide on without tugging or skipping.
3. Precision Tip: A fine, flexible brush or felt-tip applicator allows for control and versatility.
4. Quick Drying: It should set quickly to prevent smudging or transferring.
5. Long-Lasting Formula: Waterproof or smudge-proof options ensure all-day wear.
6. No Flaking or Cracking: A high-quality formula remains smooth and doesn’t crumble over time.
7. Easy Removal: While staying power is important, it should also be easy to remove without excessive rubbing.
Hello! Need help? Don’t worry, I’ve got you. Tell me what’s up, and I’ll be happy to assist 💁